We Match prices if a competitor within our geographical trade area offers a lower advertised price than our current in-store price on any identical grocery item* We match is not available for online purchases.

To match a competitor price, bring the ad to the customer service counter at your store. If the ad is online, show us the active ad or a screen shot on your phone that outlines the price, location and date that the ad is valid for. 

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*If a competitor within our geographical trade area currently offers a lower advertised price than our current in-store price on any identical grocery item (brand, size, etc.) with the same price calculation basis (i.e. per item, by weight, etc.), we will match the competitor’s price only during the effective date of the competitor's advertisement. “Competitor” and “geographical trade area” are determined solely by us and are based on a number of factors which can change from time to time and store to store. Excludes mandatory ‘multi-buys’ (e.g.; $1.69 each when you buy 3), ‘spend x get x Free’, reduce to clear, percentage discounts, and discounts obtained through loyalty programs. You must present the competitor’s current advertisement to the customer service desk prior to the expiry or the effective date of the advertisement in order for us to provide you with the price match. We reserve the right to limit quantities.

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