We Match competitor flyer prices

We Match flyer prices if a competitor within our geographical trade area offers a lower advertised flyer price than our current in-store price on any identical grocery item* We match is not available for online purchases.

To match a competitor's advertised flyer price, bring the flyer ad to the customer service counter or cashier at your store. If the flyer ad is online, show us the active flyer ad or a screenshot on your phone that outlines the flyer price, location, and date that the flyer ad is valid for. 



* If a competitor within our geographical trade area currently offers a lower advertised flyer price than our current in-store price on any identical grocery item (brand, size, etc.) with the same price calculation basis (i.e. per item, by weight, etc.), we will match the competitor’s advertised flyer price only during the effective date of the competitor’s flyer advertisement. “Competitor” and “geographical trade area” are determined solely by us and are based on a number of factors which can change from time to time and store to store. Excludes mandatory ‘multi-buys’ (e.g.; $1.69 each when you buy 3), ‘spend x get x Free’, reduce to clear, percentage discounts, and discounts obtained through loyalty programs. You must present the competitor’s current advertised flyer to the customer service desk or cashier prior to the expiry or the effective date of the flyer in order for us to provide you with the price match. We reserve the right to limit quantities.

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